Church planting has become probably the most studied aspect of the Church and missiology in recent years. There has been a veritable explosion in interest in church planting, rightly so as it’s the best way to reach those who are far from God.
Why don’t more churches multiply (reproduce)? According to Ed Stetzer and Warren Bird in their book Viral Churches:
“The quick answers are: their leaders haven't thought about it, they don’t know how to do it, and it seems difficult. Ultimately it’s because they don’t understand the importance of doing so.” (41)
I like their answer, but here’s how I would have put it…